Cham Tat Huei earned his PhD in Service Marketing from Universiti Tunku Abdul Rahman, Malaysia. Previously he completed Master in Management Studies from the University of Hertfordshire, UK and Master in Business Administration from INTI International Laureate University, Malaysia. For his bachelor degree, he had majored in Business Administration Entrepreneurship at Universiti Tunku Abdul Rahman, Malaysia.

His affiliations and experiences:
Universiti Tunku Abdul Rahman, Malaysia, Assistant Professor and Head of Programme (PhD & MPhil)
Alliance of Business Education and Scholarship for Tomorrow (ABEST21), Academic Assessor
Malaysian Research Assessment (MyRA), Ministry of Education, Auditor
First City University College, Malaysia, External Examiner
Universiti Putra Malaysia, Malaysia, Research Associate
UCSI University, Malaysia, Research Fellow
St. Vincent’s College Incorporated, Philippines, Visiting Lecturer
Research Synergy Foundation, Indonesia, Scientific Board Member
Journal of Marketing Advances and Practices, Managing Editor

His research interests include consumer behavior, hospitality, marketing, tourism, knowledge management